Choosing the Right Lenticular Printer

When it comes to lenticular printing, the idea is to accurately depict your promotional concept in the highest quality lenticular image possible. A lenticular printer lets your company create an advertisement that is sure to catch the eye of potential clients and customers as well as keep them coming back. In order to accurately choose the correct lenticular printer, it is important to understand the process and know what produces the best lenticular images.

Lenticular images are ultimately printed on plastic. With this in mind, it is of the utmost importance that you choose a printer that is capable of printing on the material in high quality. Plastics offer challenges to many printers including drying issues and print quality. It is best to go with UV or waterless printers in order to create the best lenticular images. The difficulty involved with a lenticular image make it necessary to choose a lenticular printer that has good color registration and print control. The latest technology is necessary for lenticular printing and will reduce production costs and result in a more high quality product.

When choosing a lenticular printer, make sure that they are a reputable company that pays attention to detail. The intricacies involved with creating a lenticular image that is a cut above the rest lies in their ability to stay committed to the product and make sure that it is done correctly. It is also recommended that the company has a finishing shop that is capable of laminating, die cutting, and keep mounting. Finishing shops can be the difference between a sub-par lenticular image and a truly captivating one.

The last and perhaps the most important thing to look for in a lenticular printer is the ability of their graphic artists. Oftentimes a business will have only a concept to go on and need help constructing the image. It is the graphic designer's job to make sure that the image can be successfully transformed into a lenticular image that will retain its quality after undergoing transformation. A good lenticular printer will have individuals on staff ready to help decide which lenticular image effect will have the most impact and fit the advertising campaign.

Lenticular printers are certainly not on the same level in the fast growing industry. Technology and preparation makes all of the difference. Creating the illusions of movement and three dimensional properties on a flat surface is not an easy process. Simply put, it's easy to tell the difference between a talented lenticular printer, and one who needs work.